I have to start this post by saying I haven't liked Milani shadows for a long, long time. Ever since they discontinued the single eye shadows years ago, I haven't been impressed. So when I saw this display unit and made eye contact with the new formula, I instantly had hope of the good old days.
Milani says:
A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. What makes it a gel powder? Well, the formula starts as a gel and then is transformed by a special process into a stunning powder eyeshadow with pure color and power wear.
The unique process allows you to blend this incredibly innovative, weightless formula easily with your fingertips to light up your eyes. Even more to entice: It can used wet or dry, resists creasing,and comes in satin matte, shimmer and iridescent metallic finishes. You just have to try this gel powder. It’s that different.
This formula is called a gel powder. That makes no sense to me. It didn't feel like a gel to me at all.
There are actually really, really good! I took swatches on my hand using no base and I got really good color payoff. In my mind, that's what an eye shadow should do! You can get these at drugstores near you, or hear at Milani.com.